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As the growing trend of people using mobile devices to access the internet continues to increase it is paramount that you take advantage of this opportunity. When you are considering your mobile marketing strategy there are several things to spend time and money developing but a mobile app may give you the highest return on investment (ROI) and should be considered your top priority; with mobile responsive web design as a close second. Here are 5 reasons to convince you that your business needs at least one mobile app.
Branding and Increasing Sales
Since most people look at their mobile devices over a hundred times a day, a mobile app can put your products or services only a click away. It is important to make sure that you make some aspect of your customers’ daily lives easier. If you can do this then your app will be used several times a day and keep your brand top of mind.
Reduce Printing Costs – Go Greener
A great deal of the marketing costs for brochures, business cards, and other print materials can be side stepped if you create a useful app. Instead of wasting the paper and cost you can create an app that can be downloaded at will and advertise to the customers personally several times a day.
Integrated Customer Service
An app that markets all day to your customers is valuable enough, but then you can add the functionality of customer service and service reminders. If your product or service requires updates or checkups than you can notify your customers though the app. Or if they have an issue with the product they can launch a ticket right from their mobile device for a convenient solution to their problem.
Build Relationships and Customer Loyalty
By regularly updating your app or providing a news feed you can keep your customers up-to-date. You can also get their feedback and engage with them regularly to foster a better relationship through the app. Make sure that you are transparent with your app’s purpose and capture as much data from the customers as they are willing to give to get the most out of this unique opportunity.
Innovate, Test, Iterate
Trying out new promotional tactics, getting feedback and then testing the iterations will allow you to innovate on the customer data at blinding speeds. Keeping track of as many metrics as you can will allow you to innovate more freely which could lead to breakthroughs down the line.
As part of a mobile marketing strategy mobile apps can be the central tool that you pivot everything else around. Getting into your customers’ and prospects’ pockets provides a very unique opportunity that you should take advantage of. Make sure that you have a website designer adapt your website for responsive mobile design and then point the mobile traffic to download your newly implemented app.