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Most of the larger companies target users from all over the world, and the internet allows for this to happen effortlessly. But the majority of companies only do business locally and need to improve their only presence to attract their local customers that are online. There are a number of ways that this can be accomplished and by teaming up with a great website designer or website design company you can increase your local search engine optimization (SEO) and reach these people.
How Local Search Works
With the help of IP address locality and search history, the search engines are leaning more and more towards locally relevant content. The integration of the local businesses and their physical location on the maps are always high ranking in the search results. These can be triggered by implicit or explicit location searches. When your customers search for your business by type without putting in a city, as long as you have optimized for that search term you should be ranking in these results. For explicit local information, the customers have not only searched for the type but also included the city name in the search and are independent of where the user searches from.
Improving Your Website Design for Local Search
Here are some things that you can do with your website design and online strategies to increase your local search results and have more customers view your website:
What was once Google Places has now evolved into Google+ Local. This is a great quick and easy way to ensure that your contact details, such as business name, address, phone number, images and location on a map, show up high in the search results when customers are searching for your company or company type.
Registering Correct Domain Extension
A country-specific domain extension can be a vital component to your getting in front of your local search results. If you already have a neutral domain (.com, .org, .net) than you can use Google Webmaster Tools to link your website to a certain geographic location, which will further increase your local search-ability.
Content: Business Address and Location Keywords
To make a clearer picture for website visitors and search engines as to where your business is located you can add your business address to several pages. This will increase the chances of being tied to a location and ranking higher for the local searches. Writing content that contains location specific keywords will further increase this link and your local search engine traffic.
There are plenty of techniques that you can use to improve your visibility by your local customers. Increasing the website design with an SEO web design company will give you the best results, as they can incorporate many other techniques such as: adding structured data, uploading a KML file, creating a Google+ Local page and teaching your or doing some link building. Planning out your content and making sure that the search engines know where you are located will give you the best results possible.